Less waste, less costs, less impact on the environment by paying to wear instead of to own.How it works.
Rent your favorite Gray Label pieces and swap for new styles as they grow. Planet-friendly and affordable. There are no commitments, you can pause or cancel your membership at any time without any additional costs. Try our flexible membership now.
A sustainable gift to make a difference. Beautifully wrapped, including a free pair of organic cotton Gray Label socks. Consider it your most rewarding present. Choose between 3 months, 6 months, or year-round subscription and we'll deliver it to your recipient (or to you, ready to gift). Buy here.
To further extend the life of tiny garments we teamed up with Hul le Kes: a very talented fashion design duo. This resulted in a very limited and ultra-sustainable collection of fashionable collector’s items. Each piece is uniquely dyed with natural colours or repaired with beautiful patches and stitches. Each item makes an ultra-sustainable and socially engaged statement. Limited qualities are available for sale in our webshop or via hullekes.com. Shop here
A great and very sustainable service, wearing a few great garments for some months and then sending it back to exchange for a bigger size! Lovely basics, so great to combine with other clothes! Would definitely recommend to everyone to rent at Gray Label!
I joined RNTD for 5 months now. Great service during change of sizes. Great quality of all products.
This is such a great initiative from Gray Label. The future of fashion as far as I'm concerned. A rental service for their clothes. Ideal because your baby is growing like crazy and you need new items every three months.
It’s great to see that many local brands are making really innovative steps in the field of sustainability. Gray Label's choice to start a rental program is a very good example of sustainable entrepreneurship. I was an instant fan! In addition, the price makes it really accessible to everyone and it’s always nice to know that the clothes are getting a second life.
I’m such a big fan of the Gray Label RNTD concept – renting clothes in the size your little one needs, for as long as you need it. And then you just sent it back and select new items in the next bigger size, genius!!!
Love the colors, simplicity and fabric. The clothes are very high in quality.
Love this rental service. Sustainable concept of high quality clothes. Especially when they are very young. They grow so fast!
We love RNTD because we can dress our baby in high quality clothing in a sustainable and affordable way.
Amazingly durable and responsible way to make your little one look great without participating in buying unnecessary new products. Gray Label's clothing is so beautiful and of great quality. I think it's a really great circular idea and the new way of "buying clothes”. It also remains very nice after washing. I am a big fan!
I’m very excited about this Gray Label initiative. Despite the stories of other moms, I am amazed about how quickly those little ones outgrow their clothes. It’s not sustainable to buy something new every time and then not be able to use it after a few weeks, so with this initiative you kill two birds with one stone. The clothing is the perfect wardrobe basic, super soft and nice for active babies and toddlers. The quality is amazing, and in this way a garment gets the lifespan it deserves!
Such a fantastic concept! At the moment my son no longer fits the clothes I borrowed and I have an overload of clothes for the next period, so I don't need extra clothes now. But you will certainly see me again, when he is ready for the next size.
Amazing quality clothing, with a great sustainable vision behind it. The cotton is so soft and well stitched, it fits my daughter really nicely. Also the lovely minimalist designs and mild colours make your baby shine.
InStyle talks about RNTD.Read the article here.