Our mission is thoughtful consumption. We're encouraging parents to buy items of high quality that can be used and re- used multiple times. To take this a step further, we're offering a rental service for babies and toddlers up to 2 years.Learn more.
Rent your favorite Gray Label pieces and swap for new styles as they grow. Planet-friendly and affordable. There are no commitments, you can pause or cancel your membership at any time without any additional costs. Rent here.
Combine our Baby Pants with a Striped Onesie and a Baby Cardigan to create a look you will want to reach out for each morning. Rent here.
Since April 2021 Gray Label RNTD x Hul le Kes teamed up to change perspectives. Both brands stay away from fast fashion and show the benefits of long-term use and re-use of things. Pieces from Gray Label's rental collection that are not longer suitable to rent are beautifully repaired and hand-dyed by Hul le Kes. Resulting in a fashionable and ultra-sustainable capsule collection of one-of-a-kind designs. Shop here
A great and very sustainable service, wearing a few great garments for some months and then sending it back to exchange for a bigger size! Lovely basics, so great to combine with other clothes! Would definitely recommend to everyone to rent at Gray Label!
I joined RNTD for 5 months now. Great service during change of sizes. Great quality of all products.
This is such a great initiative from Gray Label. The future of fashion as far as I'm concerned. A rental service for their clothes. Ideal because your baby is growing like crazy and you need new items every three months.
It’s great to see that many local brands are making really innovative steps in the field of sustainability. Gray Label's choice to start a rental program is a very good example of sustainable entrepreneurship. I was an instant fan! In addition, the price makes it really accessible to everyone and it’s always nice to know that the clothes are getting a second life.
I’m such a big fan of the Gray Label RNTD concept – renting clothes in the size your little one needs, for as long as you need it. And then you just sent it back and select new items in the next bigger size, genius!!!
Love the colors, simplicity and fabric. The clothes are very high in quality.
Love this rental service. Sustainable concept of high quality clothes. Especially when they are very young. They grow so fast!
We love RNTD because we can dress our baby in high quality clothing in a sustainable and affordable way.
Amazingly durable and responsible way to make your little one look great without participating in buying unnecessary new products. Gray Label's clothing is so beautiful and of great quality. I think it's a really great circular idea and the new way of "buying clothes”. It also remains very nice after washing. I am a big fan!
I’m very excited about this Gray Label initiative. Despite the stories of other moms, I am amazed about how quickly those little ones outgrow their clothes. It’s not sustainable to buy something new every time and then not be able to use it after a few weeks, so with this initiative you kill two birds with one stone. The clothing is the perfect wardrobe basic, super soft and nice for active babies and toddlers. The quality is amazing, and in this way a garment gets the lifespan it deserves!
Such a fantastic concept! At the moment my son no longer fits the clothes I borrowed and I have an overload of clothes for the next period, so I don't need extra clothes now. But you will certainly see me again, when he is ready for the next size.
Amazing quality clothing, with a great sustainable vision behind it. The cotton is so soft and well stitched, it fits my daughter really nicely. Also the lovely minimalist designs and mild colours make your baby shine.
RNTD is featured at InstyleRead the article.