Introducing our Swaddles, upcycled with the recognizable Hul le Kes signature. Soft, comfortable and ultra-sustainable, each item is beautifully treated and dyed by hand. Limited qualities available. Shop here
Rent your favorite Gray Label pieces and swap for new styles as they grow. Planet-friendly and affordable. Try our flexible membership now. Rent now
Gray Label RNTD is our rental service, tailored to the needs of your baby and to your taste. Start by selecting your preferred organic cotton items and wear them without concern for as long as you want. When your baby is ready for the next size we will make the exchange of items as easy and possible. Place a new order, await the delivery of new items and use the same box to return your outgrown ones. Easy. There are no commitments, you can pause or cancel your membership at any time without any additional costs. Learn more
To further extend the life of tiny garments we teamed up with Hul le Kes: a very talented fashion design duo. This resulted in a very limited and ultra-sustainable collection of fashionable collector’s items. Each piece is uniquely dyed with natural colours or repaired with beautiful patches and stitches. Each item makes an ultra-sustainable and socially engaged statement. Limited qualities are available for sale in our webshop or via hullekes.com. Shop here
This is such a great initiative from Gray Label. The future of fashion as far as I'm concerned. A rental service for their clothes. Ideal because your baby is growing like crazy and you need new items every three months.
It’s great to see that many local brands are making really innovative steps in the field of sustainability. Gray Label's choice to start a rental program is a very good example of sustainable entrepreneurship. I was an instant fan! In addition, the price makes it really accessible to everyone and it’s always nice to know that the clothes are getting a second life.
I’m such a big fan of the Gray Label RNTD concept – renting clothes in the size your little one needs, for as long as you need it. And then you just sent it back and select new items in the next bigger size, genius!!!
I wish I had discovered your service earlier. In the first months, those little ones grow so quickly, especially then renting is great. I will certainly recommend you to expectant mothers in my circle of friends.
From the very beginning I have been a big fan of Gray Label, the way it’s produced, the unisex designs, the super soft material ..., I often thought let is please be available in my size! The fact that they have now also found a way to "pass on, reuse and recycle" child’s clothing is so smart and loving to me. Children grow so fast, especially in the first years, in this way a large "family" is created that "shares"! As far as I am concerned, the RNTD initiative makes a fantastic contribution to a more sustainable world for our children.
I love your level of service! Always friendly, quick replies and quick delivery. The quality of the products is great.
Amazingly durable and responsible way to make your little one look great without participating in buying unnecessary new products. Gray Label's clothing is so beautiful and of great quality. I think it's a really great circular idea and the new way of "buying clothes”. It also remains very nice after washing. I am a big fan!
I’m very excited about this Gray Label initiative. Despite the stories of other moms, I am amazed about how quickly those little ones outgrow their clothes. It’s not sustainable to buy something new every time and then not be able to use it after a few weeks, so with this initiative you kill two birds with one stone. The clothing is the perfect wardrobe basic, super soft and nice for active babies and toddlers. The quality is amazing, and in this way a garment gets the lifespan it deserves!
Such a fantastic concept! At the moment my son no longer fits the clothes I borrowed and I have an overload of clothes for the next period, so I don't need extra clothes now. But you will certainly see me again, when he is ready for the next size.
I love using your service as I find it such an amazing idea.
InStyle talks about RNTD.Read the article here.